دوره های ویژه تجارت

  • English is the main language of communication worldwide and as such is essential for those seeking employment in, or currently employed in front desk/reception jobs in hotels, resorts, spas etc

    This short English for Business Communication course is designed for professionals that wish to gain greater confidence in telephoning, presenting, chairing business meetings and negotiating in English.

    Required Level of English

    This course is aimed at students with at least an INTERMEDIATE level of English

    Course Duration

    This course contains 32 learning hours

    Assessment Method

    The course contains 10 units and at the end of each unit there are tasks to complete and submit to your tutor.  The tasks for each unit are graded and once all 10 units have been completed the average grade is calculated and this is the final grade that will appear on your certificate.

    Course Contents

    • Unit 1 – Meeting & Greeting (Receiving Visitors) / Small Talk
    • Unit 2 – Agreeing / Disagreeing
    • Unit 3 – Asking for Comments / Handling Complaints
    • Unit 4 – Asking Appropriate Questions / Making Proposals, Offers, & Suggestions
    • Unit 5 – Challenging & Defending an Opinion / Saying Goodbye (to Visitors)
    • Unit 6 – Clarifying & Confirming / Summarizing
    • Unit 7 – Assistance Over the Phone / Using Communication Tools Effectively (Phone, Video Chat)
    • Unit 8 – Persuading / Compromising
    • Unit 9 – Meetings: Chairing / Dealing with Interruptions
    • Unit 10 – Opening Meetings / Closing Meetings

  • The English for Business Communication II course focuses on teaching English for general business and social context, without a strong commercial focus.

    It is aimed towards participants from a wide variety of backgrounds in business e.g. lawyers, banking professionals, secretaries, sales people etc.

    Subjects include meeting and greeting, dealing with enquiries and offering advice, arranging and cancelling appointments/social engagements, travel arrangements, bookings and reservations, giving and understanding directions, restaurants and pubs and small talk.

    Required Level of English

    This course is aimed at students with at least an INTERMEDIATE level of English.

    Course Duration

    This course contains 20 learning hours.

    Assessment Method

    The course contains 10 units and at the end of each unit there are tasks to complete and submit to your tutor.  The tasks for each unit are graded and once all 10 units have been completed the average grade is calculated and this is the final grade that will appear on your certificate.

    Course Contents

    • Unit 1 – Meeting and Greeting
      1. Meeting and greeting colleagues
      2. Meeting and greeting clients and other professionals
    • Unit 2 – Dealing with enquiries and offering advice
      1. Managing telephone enquiries
      2. Managing email enquiries
    • Unit 3 – Arranging and cancelling appointments/social engagements
      1. Inviting others to an appointment or social engagement
      2. Accepting or declining an invitation
      3. Changing arrangements
    • Unit 4  Travel arrangements
      1. Making, changing and cancelling a reservation
      2. Problems with travel arrangements
      3. Emergency travel arrangements
    • Unit 5 – Giving and understanding directions
      1. Asking for and giving directions
      2. Getting lost
      3. Clarifying directions
    • Unit 6 – Eating out and small talk
      1. Ordering a meal or drink
      2. Making small talk
      3. Appropriate small talk topics
    • Unit 7 – Business meetings
      1. Expressing your opinion in a meeting
      2. Explaining an item in a meeting
      3. Taking notes during a meeting
    • Unit 8 – Current Affairs
      1. Discussing current affairs
      2. Avoiding or changing a topic
      3. Cross-cultural considerations when discussing personal affairs
    • Unit 9 – Technology
      1. Using technology in the office
      2. Explaining technology needs
      3. Managing technical difficulties
    • Unit 10 – Disagreements and Difficult Situations
      1. Managing internal conflict
      2. Managing conflict with clients and vendors
      3. Etiquette in the office and working with difficult individuals

  • The  English for Executives course is aimed towards executives and business managers, with a more detailed focus on commerce.

    Students will learn appropriate English for communication, management, negotations, presentations, leadership, team building and cross cultural awareness.

    Required Level of English

    This course is aimed at students with at least an INTERMEDIATE level of English.

    Course Duration

    This course contains 20 learning hours.

    Assessment Method

    The course contains 10 units and at the end of each unit there are tasks to complete and submit to your tutor.  The tasks for each unit are graded and once all 10 units have been completed the average grade is calculated and this is the final grade that will appear on your certificate.

    Course Contents

    • Unit 1 – Building Rapport and Networking
      1. Cold-calling and introductions
      2. Welcoming visitors
      3. Initiating a conversation
    • Unit 2 – Management
      1. Management theory
      2. Management in practice
      3. Ethics in management
    • Unit 3 – Negotiations
      1. Persuading a client
      2. Politely declining an offer
      3. Leaving the door open
    • Unit 4 – Selling techniques
      1. Overt sales
      2. Covert sales
      3. Closing the sale
    • Unit 5 – Presentations
      1. Appropriate introduction
      2. Presenting ideas and holding attention
      3. Closing a presentation
    • Unit 6 – Team building
      1. Managing a team
      2. Building rapport with the team
    • Unit 7 – Essential business vocabulary
      1. Charting finance
      2. Explaining growth and progress
      3. Describing problems and change
    • Unit 8 – Teleconferencing
      1. Establishing and fulfilling a goal for a meeting
      2. Cross-cultural considerations
      3. Teleconference etiquette
    • Unit 9 – Resolving conflict
      1. Intra-office conflict
      2. Inter-office conflict
      3. Cross-cultural considerations
    • Unit 10 – Cross cultural awareness
      1. Cultural differences
      2. Uncertain situations

    • The English for Sales & Marketing course focuses on teaching learners how to effectively sell and market products and services to English speaking clients, both online and offline.

      By completing the Certificate in English for Sales & Marketing you can:

    • offer quality advice and support about your products and services to international customers.
    • confidently market products and services using technical vocabulary, eye-catching slogans, cultural sensitivity and engaging media to the international shopper.
    • fully engage with international customers, catching their attention and persuading them to do business with you.

    Required Level of English

    This course is aimed at students with at least an INTERMEDIATE level of English.

    Course Duration

    This course contains 20 learning hours.

    Assessment Method

    The course contains 10 units and at the end of each unit there are tasks to complete and submit to your tutor.  The tasks for each unit are graded and once all 10 units have been completed the average grade is calculated and this is the final grade that will appear on your certificate.

    Course Contents

    • Prospecting new clients
    • Making an appointment with a potential client
    • Opening a Sales Pitch
    • Linking your principal ideas during the Sales Presentation
    • Negotiating Successfully
    • Closing a deal
    • Defining a Specific Target Market for a Product, Service and Brand
    • Organizing an Advertising Campaign
    • Launching a Market strategy to launch a new Product
    • Dealing with competition and developing your company

    • The  English for Customer Service course focuses on teaching learners how to effectively deal with all aspects of customer service in English.

    Required Level of English

    This course is aimed at students with at least an INTERMEDIATE level of English.

    Course Duration

    This course contains 20 learning hours.

    Assessment Method

    The course contains 10 units and at the end of each unit there are tasks to complete and submit to your tutor.  The tasks for each unit are graded and once all 10 units have been completed the average grade is calculated and this is the final grade that will appear on your certificate.

    Course Contents

    • Accepting and making calls to customer by telephone
    • Taking new orders from clients
    • Dealing with customer complaints successfully
    • Managing and training your customer service team effectively
    • Developing relationships with top customers
    • Dining out with a client
    • Presenting a product and making recommendations to a client
    • Dealing with a customer audit
    • Accepting feedback and responding to evaluation from a client
    • Working well with customers from different cultures